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Beyond Frontiers: The International Reach of TV Globo and Brazilian Television

Presented by Ricardo Scalamandré, Head of International Business at TV Globo.

Thursday, January 28, 2010
4:00 PM
UCLA Anderson
Gold Hall, Room B117
Los Angeles, CA 90095

A publicist by profession, Ricardo Scalamandré started his career in television in 1971 in the commercial area of TV Globo in Sao Paulo. He worked in the marketing and strategic planning departments until 1992. In 1993 he setup a specialized company in marketing and sport production. In 1998, TV Globo invited Mr. Scalamandré to lead the start up of the international channel. Currently, he directs the International Business Division.

This lecture is free and open to the public. RSVP is required. Please click here

Refreshments will be provided. RSVP required.

Cost : Free and Open to the Public

Gloria Tovar(310) 825-4571

Download file: beyondfrontiers.pdf

Sponsor(s): Latin American Institute, Center for Brazilian Studies, Consulate General of Brazil - Los Angeles, UCLA Anderson Center for Managing Enterprises in Media, Entertainment, & Sports (MEMES), and UCLA Center for International Business Education & Research (CIBER).

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